What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
Making matters worse, early versions of Quibi offered no way for users to share content with friends, stymieing growth on social media. Compared to the eons of free YouTube and other social media content viewers were happily consuming, Quibi was a non-starter. Quibi needed to move users above the FBM action line.
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