ABA Uncon: It’s All About Marketing
Social Assurance
NOVEMBER 6, 2020
In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis. By having CFOs and CEOs in attendance, content would lend itself to position bank marketers as a critical function within any organization. Bank marketers were showcased as strategic, innovative and essential to any person with a C in their title.
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