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Financial Brand Forum 2019: 5 Wins in 5 Minutes

Gonzobanker

A few nuggets: Marketing spend is the one place where banks can innovate quickly vs. waiting for long-haul tech and people-based transformations. Shout out to the planners on a diverse panel that included both midsize commercial banking and credit union execs. Umpqua Bank ’s Rilla Delorier had to follow that.

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