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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Banking’s CRM Conquerors

Gonzobanker

Digital & Marketing. Credit Union of Texas used MuleSoft ( purchased by Salesforce last year ) to tackle digital banking improvements. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications.

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