Gonzobanker

DECEMBER 20, 2019

Kent Oram, CEO, Idaho Central Credit Union – As evolution, revolution and occasional shareholder dilution occur across the industry, a leader in Idaho has quietly worked over the past 12 years on accumulating legendary performance. Its Baldrige-winning tenacity on customer experience is legendary and consistent.

Idaho 148

Idaho Conference Data Marketing 148

Gonzobanker

DECEMBER 19, 2016

The 2016 Gonzo Marketing Medal – Goes to Elevations Credit Union for its “Egg Lending” campaign. see https://www.bloomberg.com/news/articles/2016-06-01/this-is-how-a-banker-in-brooklyn-makes-money-on-millennials ). Hats off to Chase for uncovering something that attracts millennials to the credit card product that most banks missed.

Utah 60

Utah System Community Marketing 60

Gonzobanker

DECEMBER 19, 2016

The 2016 Gonzo Marketing Medal – Goes to Elevations Credit Union for its “Egg Lending” campaign. The Vanity is Alive Award – Goes to the Chase Sapphire Reserve card that went gangbusters with millennials who were willing to pay a $450 annual fee for a metal travel card. Best Free Market Research a Retail Banker Will Ever Get.

Utah 60

Utah System Community Marketing 60