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Why Health And Fitness Are Driving More Retail Change

PYMNTS

And, of course, habits vary according to factors like geography, age and even fitness level. Furthermore, consumers are always looking for variety, and for community — something a digital operation like ClassPass can help build in almost a social media-like way. One reason for all of that? A looming doctor shortage.

Retail 146
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The Return Of The Celebrity-Backed Brand

PYMNTS

Not every celebrity brand is a hit, of course — and they historically wear out their welcome with consumers. Earlier this week, international media titan Oprah Winfrey announced an investment in True Food Kitchen , a healthy-eating startup based out of Houston. By blessing, of course, we mean money.

Branding 101