Millennial’s Matter to Bank Marketing
Long Lasting Ideas
JANUARY 5, 2015
In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? Get out of the office.
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