Millennial’s Matter to Bank Marketing
Long Lasting Ideas
JANUARY 5, 2015
A generation ago, bankers could count on young people –piggy banks in hand — riding their parents’ coattails to the neighborhood branch. But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? In a few years, that meant a mortgage, a college fund for their children, or an IRA.
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