242 Startup Failure Post-Mortems
CB Insights
OCTOBER 31, 2017
The Pivot : We came up with a fresh take on the plethora of AR-style apps that create visual effects based on face detection and tracking… [Poor user experience] had a big impact on our retention metrics. Three notable excerpts: First Attempts : Blin.gy We needed 40% day-one returns and were closer to 25%. The clock kept ticking.
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