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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. Fintechs know how to reach and work with the community. MainStreet Bank’s BaaS move.

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Finovate Debuts: Race Data Helps Community Banks Turn Customer Data into Market Intelligence

Fintech Labs Insights

But knowing your customer is also critical for banks looking to provide the best, most relevant, most personalized service. The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions.

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Banking’s CRM Conquerors

Gonzobanker

Two years after the revival of CRM software in banking, the trend of implementation challenges continues. Fortunately, in our travels we’ve come across a number of “ CRM Conquerors ,” banks and credit unions that pragmatically solved specific pain points. Digital & Marketing. Lessons Learned.

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