Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

Community Bank 129

Community Bank Community Marketing Data 129

Independent Banker

FEBRUARY 28, 2022

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. MainStreet Bank in Fairfax, Va., Photo by Janimal Photography. By Katie Kuehner-Hebert.

Fintech 136

Fintech Marketing Community Bank Community 136

Fintech Labs Insights

JUNE 15, 2016

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. A small bank simply couldn’t achieve this by itself.

Community Bank 12

Community Bank Data Community Marketing 12

Gonzobanker

JUNE 26, 2019

Two years after the revival of CRM software in banking, the trend of implementation challenges continues. Fortunately, in our travels we’ve come across a number of “ CRM Conquerors ,” banks and credit unions that pragmatically solved specific pain points. Lessons Learned. Sales & Referrals.

Idaho 131

Idaho Michigan System Lending 131