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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Bank Marketing Lesson 7: Multicultural Marketing. The top part of this range seems to be around 10.5%.

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Who were ICBA’s Top Lenders of 2022?

Independent Banker

Last year, community bank loan producers were faced with both record-low interest rates and a glut of deposits. But as they always do, they came through for individuals and businesses in their communities with a combination of personalized service and prudent risk management practices. Photo by Linkes Photography.

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The Wit And Wisdom Of Investor Letters

PYMNTS

Dimon went on to discuss, at some length, the “mission-critical” services that big banks can supply are the types of things “regional and community banks simply cannot do.”. The CFPB head noted his agency’s mandate and mission to curtail egregious lending in autos and that $300 million has been recovered.