10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference
South State Correspondent
SEPTEMBER 20, 2022
Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.
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