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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. MainStreet Bank in Fairfax, Va., Photo by Janimal Photography. By Katie Kuehner-Hebert.

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Banking’s CRM Conquerors

Gonzobanker

Sales and pipeline management has been the bread and butter of CRM, but setting it up in an integrated and user-friendly way has been grossly oversimplified. Paducha Bank warrants mention for its redesign and standardization of a new sales process. Sales & Referrals. The success rate of referrals increased from 17% to 33%.

Idaho 131