Paid social media’s place in your marketing strategy
Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. By Amy Geist. What is paid social? Paul, Minn., Vanessa Hanson, ICBA.
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