Nestlé Misses Out As Frozen Food Category Heats Up
PYMNTS
MAY 11, 2018
Nestlé’s three-year plan to get millennials back into frozen food was only half-cooked when consumers in their 20s and 30s started returning to the freezer aisle of the grocery store. The company has spent more than a year developing healthy bowl-style frozen meals, working with millennial focus groups to get the recipes right.
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