Durant’s Decision: How Star Athlete Departures Impact Brands, Retailers
PYMNTS
JULY 6, 2016
From an economic standpoint , James’ departure, which he announced in a highly controversial one-hour primetime special broadcast on ESPN entitled “The Decision,” was immediately felt in Cleveland and to the value of James’ own brand. This was handled much better than LeBron handled ‘The Decision’ in 2010,” Rishe said by email.
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