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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Go to where millennials are and find out the trends that are popular among them.

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‘Buy Now Pay Later’ Breaks Through

PYMNTS

Millennials and Gen Yers are notoriously distrustful of credit. millennials have a credit card – which is to say a single credit card – and why one-third of all Americans today have never even applied for one. cities (LA, Chicago, Brooklyn, Houston, Philadelphia) seeing the greatest action.