Cards, Community, How To and Marketing Automation

Market your community bank with first-party data

Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

Community Bank

Community Bank Community Marketing Data

Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

MARCH 15, 2021

We even know that a phone call from a hospital VIP because their spouse received a personalized post card on weight-loss surgery can be a career altering event (true story). My last blog talked about how HIPAA expertise can provide the “secret sauce” of successful marketing, but this isn’t much of a secret.

Data

Data Marketing Community System

Community Banking Brief

Market your community bank with first-party data

Hip On HIPAA: Pushing Back to Use Patient Data

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