Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods
CB Insights
OCTOBER 23, 2018
Daniel Loeb, manager of activist hedge fund Third Point LLC, led an investment of roughly $3B into Nestle in 2017 and launched an attack on the company’s leadership in mid-2018. Barington Capital pressured Avon CEO to step down. They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends.
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