First Look: LA-Based Neobank HMBradley Braves the Pandemic with March 30 Launch
Fintech Labs Insights
APRIL 22, 2020
The Sant Monica, CA-based neobank offers a high-yield consumer checking account with a unique twist: tiered rates depending on how much of your direct deposit amount you save each quarter. Thoughts : It’s a clever approach to drive direct-deposit relationships, the holy grail in retail banking. 0.5%: save 5% to <10%.
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