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Building A DTC Men’s Personal Care Brand With eCommerce

PYMNTS

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos.

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3M Anti-Counterfeit Campaign Targets Respirator Knockoffs

PYMNTS

The Minneapolis-based giant said on Monday (Oct. Independently of 3M, Amazon in August announced the expansion of its Project Zero anti-counterfeit campaign, aimed at rooting out fake versions of a wide array of products and brands. 5) that it has worked with law enforcement and customs agencies around the world to seize 3.5

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Buy Now Pay Later Startup Sezzle Tops 1M Active Customers

PYMNTS

Founded in 2016 and headquartered in Minneapolis, Sezzle’s buy now, pay later (BNPL) payments platform is in the U.S. Boosting shopping via smartphone has been a challenge for retailers, even as consumers spend many hours each day using their phones to interact with banks, brands, news platforms and social media outlets.

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FinTech Startup Sezzle Tops 1M Active Customers

PYMNTS

Founded in 2016 and headquartered in Minneapolis, Sezzle’s buy now, pay later (BNPL) payments platform is in the U.S. Boosting shopping via smartphone has been a challenge for retailers, even as consumers spend many hours each day using their phones to interact with banks, brands, news platforms and social media outlets.

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Hormel Selling Bacon Via VR

PYMNTS

The VR experience was created in conjunction with marketing agencies BBDO Minneapolis and Made in Haus. Branded as “The Black Market” (Hormel brands its bacon as “black-label”), users can access the experience on their computer. Will this VR tactic work out for Hormel?

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What Evine’s Surprisingly Dramatic Journey Means For The Future Of Home Shopping

PYMNTS

Evine has been launching a flurry of new brands under Rosenblatt’s leadership, transitioning to HD and rebalancing the merchandise mix to focus on more profitable goods. He also made a clear effort to give the brand an update and something of a makeover. Evine is getting ready to expand.