Tapping Into The Digital Economy With Restaurant Innovations
PYMNTS
OCTOBER 16, 2018
Seven in ten – 70 percent – of McDonald’s locations in Texas, Florida and Maryland have self-service kiosks available for customer use. Just fewer than six in 10 – 59 percent – of Starbucks customers recently made their orders online or via app. With the addition of kiosks, McDonald’s is focusing on customer experience and choice.
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