Branding Innovation Memphis National 
PYMNTS
AUGUST 12, 2017
We have a significant level of awareness,” said Andrew Louie, brand manager of refreshment beverages at Kool-Aid’s modern corporate parent company, Kraft. The brand continues to be extremely popular, even though it’s over 50 years old.”. Sometimes, though, Kool-Aid has been popular in the wrong way.
CB Insights
NOVEMBER 9, 2017
The industry has seen massive consolidation, as companies like Hormel and Brazil-based JBS have grown bigger and bigger through the acquisition of new meat brands and products. Another prominent deal was the 2013 acquisition of US-based Smithfield Foods, which owns brands such as Armour and Farmland. Table of contents. Insect protein.
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