Social Assurance

JUNE 22, 2021

To convert new audiences and drive business, financial brands must rise to the challenge of engaging with these younger consumers through new approaches to marketing. Your financial brand needs to offer, improve, and enhance digital capabilities. Gen Z marketing requires more than just a product.

Marketing 15

Marketing social media Branding Cyber Security 15

PYMNTS

JUNE 20, 2017

They don’t waste time with redundant questions; they already know what brand you bought last time and how long ago that was. That can offer critical insights for marketers: If they’re trying to attract people over the age of 35 but all of their customers are much younger or older, it may be time to change strategies.

Technology 173

Technology Retail social media Fraud 173

Gonzobanker

DECEMBER 22, 2015

No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond). Jill’s use of Twitter is a model for any bank CEO looking to engage on social media. Community bank marketing resources. Freudian Slip Award. C’mon Man!’

Community Bank 60

Community Bank Apple Community Technology 60