The Wellness Economy: The Buzzy Trend Reshaping Everything From Personal Care To Real Estate
CB Insights
SEPTEMBER 24, 2018
CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. As consumer demand rises, businesses are buying into the trend.
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