Retail Pulse: The Price Must Be Right
PYMNTS
JUNE 15, 2018
Brands like TJX , Macy’s , craft and fabric retailer Joann , and Walmart ’s ModCloth are trying on smaller-format, off-brand and off-price destinations with features and experiences tailored for the digital-first generation. It does seem, however, that a focus on affordability is a core driver of new retail strategies for brands.
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