Branding Case Study Lending Millennials 
PYMNTS
MARCH 10, 2020
What instant lending innovation have shoppers fallen in love with? For an important BNPL case study, we look to Australia, where Sydney-based market leader Afterpay has made such a splash that it’s changing the economy (sort of). Here’s a hint: We’ll tell you now … and you can thank us later. It’s a bona fide phenomenon.
Celent Banking
MARCH 16, 2015
P2P lending), and new payment schemes. Home Depot was an interesting case study. A recent study found that despite problems with megabank perception, 73% of those asked said a recognizable brand was important in choosing a financial institution. One spoke of the need to market correctly.
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