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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Leveraging social media, Gentle Monster started to get traction. These striking designs paid for themselves in media exposure. Many went viral on social media, which then captured the attention of A-list celebrities such as Beyonce, which further brought the brand to new heights.

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Talking in a Digital World

Independent Banker

Bank of America has more than a dozen employees charged with handling social media monitoring and responses. The number of transactions processed per branch dropped 14 percent over the same time period. Most of the nationwide bank chains have teams of specialists manning 24-hour contact centers.