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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Leveraging social media, Gentle Monster started to get traction. Companion accounts for seniors, payments, college athletes, high-risk industries, and many other profitable niches are untapped in banking. These striking designs paid for themselves in media exposure. months, including an annual operating cost.

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Talking in a Digital World

Independent Banker

Bank of America has more than a dozen employees charged with handling social media monitoring and responses. Today, consumers’ mobile banking activity goes beyond checking balances or even transferring money to include remote check deposits, bill payment, and money management. Wells Fargo has student loan specialists.