Boston Branding National Virginia 
Gonzobanker
DECEMBER 17, 2021
Some interesting finalists would be: M&T and People’s United Old National and First Midwest Webster and Sterling Columbia Bank and Umpqua. This is an innovation-seeking franchise that has built a solid brand and never got over its skis in execution. Congrats on a brave move and national recognition Jim!
CB Insights
APRIL 24, 2018
We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. It was an experiment by Ikea to better understand what types of technology could attract customers, and more broadly to introduce them to the Ikea brand.
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