Happier Hour: 55+ Startups Disrupting The Alcoholic Beverages Industry
CB Insights
JULY 9, 2018
Whether you call it happy hour, apéro, or aperitivo, the couple of hours right after work and before dinner is a key drinking occasion for major alcohol brands. To tap into the craft spirits and new alcoholic beverages trends, major alcohol companies such as Diageo, AB InBev, and Pernod Ricard have all started to invest in emerging brands.
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