Market your community bank with first-party data
Independent Banker
FEBRUARY 28, 2023
For example, instead of sending 20,000 mailers about a home equity line of credit to everyone within a certain radius of a branch, a bank could focus the campaign on only customers in its database who it deems may be in-market for one. We can take that data and we can reach that person online,” Catalano says. “If
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