Thoughts from American Banker Retail Banking Conference 2015
Celent Banking
MARCH 16, 2015
This last week the American Banker Retail Banking Conference 2015 was going on in Austin, TX. While in the store, customers can scan QR codes on each product to bring up specific measurements and statistics. This is the essence of an omnichannel experience. There were a couple of overarching themes throughout the event.
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