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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. A recent article in the Wall Street Journal states that the average Class of 2014 graduate with student-loan debt has to pay back some $33,000. Conservative bankers might dismiss social media. Don’t.

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The Return Of The Celebrity-Backed Brand

PYMNTS

Her fragrance was only sold online. Earlier this week, international media titan Oprah Winfrey announced an investment in True Food Kitchen , a healthy-eating startup based out of Houston. Customers couldn’t smell the product, but it was packaged in a bottle designed to look exactly like Kardashian’s body. It was a smash hit.

Branding 101