A new digital bank needs a new customer service experience
Insights on Business
FEBRUARY 13, 2019
For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand. Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. Instead of departments like IT, they’ve created departments that correspond to a customer’s journey.
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