Are Private Labels The Key To Cracking The Profitability Indian eCommerce?
PYMNTS
MAY 31, 2018
In 2016, 95 percent of transactions in in India were done in cash and there were approximately 60 million online shoppers – representing about 14 percent of the internet using base of the nation, according to a late 2017 report by Morgan Stanley. The consensus on that is evolving – and in an interesting way.
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