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Are Private Labels The Key To Cracking The Profitability Indian eCommerce?

PYMNTS

According to Morgan Stanley – India’s eCommerce market will be worth $200 billion by 2026 and see participation from 50 percent of India’s internet user base. And, according to analysts – private label brands might just be the right entry point to start reversing that trend. Great Expectations And Big Buy-Ins.

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