Steal This 5-Step Banking Innovation Playbook from Gentle Monster
South State Correspondent
MAY 1, 2024
The tactic worked – in 2013, Gentle Monster’s oversized glasses were used to portray the main character of a huge Korean drama show. Step 5: Create Experiences While most banks worry about their branch layout to optimize traffic flow, Gentle Monster took a whole different approach and optimized their branches for attention.
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