2009 Branding Community Houston 
PYMNTS
APRIL 4, 2016
In 2009, Uber’s innovation was to match up black car drivers with downtime and consumers fed up with the uncertainty of not being able to reliably get a ride when they needed one. UBER: THE ROAD FROM RIDESHARING TO CONTEXTUAL COMMERCE 2.0. started life as an option inside of the Uber app. This capability is as disruptive as it is innovative.
CB Insights
APRIL 24, 2018
We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. It was an experiment by Ikea to better understand what types of technology could attract customers, and more broadly to introduce them to the Ikea brand.
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