Remove 2007 Remove Marketing Automation Remove Marketing Strategies Remove Online
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FinovateSpring 2017 Live Blog – Day 2

William Mills

From their web site: The original idea for BeSmartee was founded in 2007 during the onset of the mortgage crisis. Omnichannel campaigns online. Showing how a banker could build an online offer in real time. Seems like a pretty straightforward application of marketing automation and predictive marketing.