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The Buyers: Generation Z’s Shopping Preferences

PYMNTS

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. Get ready, retailers. They appreciate the hands-on experience of shopping in a store.

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Good News from Gen Next

Independent Banker

Out of Mom and Dad’s basement, millennials are primed to become your next best customers. And technology is important to him. Bauhs is on the tail end of the “millennial” generation, which is commonly defined as those born between 1980 and 2000. Millennials are much more interested in their work-life balance.”.

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Good News from Gen Next

Independent Banker

Out of Mom and Dad’s basement, millennials are primed to become your next best customers. And technology is important to him. Bauhs is on the tail end of the “millennial” generation, which is commonly defined as those born between 1980 and 2000. Millennials are much more interested in their work-life balance.”.