Surprises from the Consumer Financial Decision Making Conference (Behavioral Economics)
Celent Banking
JUNE 5, 2015
There are variations in how an issue is framed – the exact same words can be used to ask the same question, but the font, the background – any elements of the user experience – will also have an effect. These “UX” nuances matter, and refining the details of the user experience will be hugely important.
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