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Target’s Rapid Reset

PYMNTS

They are increasingly seeing the upper-end of their prime demographic, a group PYMNTS titled bridge millennials. Looking at the data, a significant minority of bridge millennials report Amazon as their preferred shopping destination (19 percent), while a full a 50 percent noted that their preferred commerce experiences are omnichannel.

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The eCommerce Bachelor: Which City Will Get The Rose?

PYMNTS

only Arkansas, Hawaii, Montana, New Hampshire, Wyoming and the Dakotas did not apply. What is clear is that the region has a fast-growing tech sector with 48,000 IT workers, meaning it definitely meets at least one of Amazon’s standards, and an influx of millennials shows that it could be an attractive setting for new employees as well.