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GonzoBanker Awards 2017

Gonzobanker

Credit Union Merger of the Year – Goes to Lake Michigan Credit Union and its CEO Sandy Jelinski for acquiring Florida-based community bank Encore. The Real “Lending” Stock Award – Goes to longtime player LendingTree. Oh, by the way, that Fintech darling of two years ago Lending Club? It had another turd of a year.

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Banking’s CRM Conquerors

Gonzobanker

Lake Michigan Credit Union tackled the notorious “next best product” challenge by incorporating member data and overlaying organizational priorities. Lake Michigan calculated that just improving these two metrics has earned the CU millions of dollars with a three-year return of 157% on its investment.

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