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Popeyes Teams Up With Uber Eats As Consumers Crave Delivery

PYMNTS

Inspired by tweets from customers hungry for delivery, Popeyes has teamed up with Uber Eats in select markets. The move comes as the delivery market seems ripe for Popeyes’ fare: Uber Eats said that orders for fried chicken have jumped by 54 percent and orders for biscuits have skyrocketed 83 percent over the past year.

El Paso 100
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The Return Of The Celebrity-Backed Brand

PYMNTS

The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and the high quality of their products. Celebrity brand endorsement is nothing new.

Branding 101