Houston Marketing Millennials Survey 
Long Lasting Ideas
JANUARY 5, 2015
Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Go to where millennials are and find out the trends that are popular among them.
PYMNTS
JULY 11, 2016
Whitney Houston sang a song about it, and “ The Simpsons ” has spent the better part of 30 years parodying the sentiment. Strong, she said, but indistinct and in a market that is becoming increasingly valuable and rarified. A quick survey of Target’s pricing indicates it is 30 percent to 70 percent cheaper.
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