Gonzobanker
DECEMBER 19, 2017
Credit Union Merger of the Year – Goes to Lake Michigan Credit Union and its CEO Sandy Jelinski for acquiring Florida-based community bank Encore. Expect a lot more cross-breeding of deals between banks and credit unions in the years ahead. New Hot Category Award : Marketing Automation.
Gonzobanker
JUNE 26, 2019
The bank not only found opportunities to eliminate the need for manual data entry, but it also estimated that 25 CRM users are saving about an hour per week just by making data easier to find. Lake Michigan Credit Union tackled the notorious “next best product” challenge by incorporating member data and overlaying organizational priorities.
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