Surprises from the Consumer Financial Decision Making Conference (Behavioral Economics)
Celent Banking
JUNE 5, 2015
The devil, of course, will be in the details of implementation (an undercurrent running through the conference itself). There are variations in how an issue is framed – the exact same words can be used to ask the same question, but the font, the background – any elements of the user experience – will also have an effect.
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