Super-Sizing Commerce For The Super Bowl
PYMNTS
FEBRUARY 4, 2017
By comparison, a hit show in prime time carries a CPM of $35 million or more. This year the Super Bowl is in the not quite so tech-hubby Houston — but that doesn’t mean Visa is done innovating payments while the game plays on. The ads are expensive — but possibly less valuable than they used to be. Go, Pats!
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